Because it stands, the marketplace struggle between Android and iPhone turns out set to proceed eternally, however you’ll’t forget about that almost all of customers who do transfer are forsaking Google for Apple. What follows are 3 of the largest causes for doing so, recognized by means of Ingenious Methods, as Apple’s iPhone gross sales threaten to spike.
Explanation why #1: Safety
I feel the general public are rising extra conscious about the want to deal with machine safety and to stay a quite secure eye on information safety. Apple turns out to agree — understand how its Android assault line movies (two integrated beneath for reference) are targeted round an identical causes?
That’s now not all the time been the case, however 1000’s of malware assaults and high-profile information breaches reminiscent of the ones shape Yahoo and others imply that even smartphone customers who aren’t specifically tech savvy have transform extra conscious.
Such consciousness wasn’t reasonably as vital on the morning time of the smartphone age previous this century. Partially, this used to be as a result of the ones gadgets — whilst modern at their time — merely didn’t do as a lot or lift as a lot data.
Consider it: It is advisable to use that 2007 iPhone to buy pieces from iTunes. You’ll be able to use a 2017/2018 style to shop for issues within the stores. That 2017 iPhone had Change enhance — nowadays’s fashions can enhance location- and device-based get entry to to the undertaking intranet.
What I’m arguing is that the worth and private significance of the ideas saved on our gadgets has transform extra vital, and Apple’s safety tale has emerged to be a lot more potent than that advised by means of competition. Shoppers don’t seem to be silly, and as they transform extra switched directly to the worth in their virtual information, they transform much more likely emigrate to the extra protected iOS platform.
The instrument updates
Apple’s dedication to common updates — and its confirmed observe file of making and delivery safety updates throughout its iOS ecosystem provides a degree of reassurance different platforms appear intrinsically not able to check.
At the moment, 59 percent of iOS users are running the most recent version of the software, with an additional 33 percent running iOS 10. That means nine out of 10 iPhones and iPads run software that’s at most 15 months old. Android is fragmented: Only .3 percent of those devices are on this year’s Android 8, with another 20 percent using last year’s Android 7.
Reason #2: Sync
Apple’s focus on services reflects a trans-industry wide movement to business models built around rental, rather than ownership. Access becomes everything in this model. AirBnB and Uber lead their fields without really owning the vehicles and buildings used in them.
In more personal terms, we experience this kind of model every time we sign up for a new phone plus connectivity tariff, or when we join Apple’s iPhone Upgrade scheme. We also encounter this with every online service, from music to banking, retail to dating, and anything else.
Ease of use
What’s changed this century is that consumers have grown more accustomed to rental models and have become more trusting in online service provision. Today’s smartphone user may have subscriptions with multiple such services. They are also likely to own multiple devices, and that’s where the problem emerges. In contrast to competitors, Apple’s platforms are far better at syncing passwords, settings, images and other items between all your devices using the same Apple ID. You can even set up a new iPhone just by tapping it with your old one in iOS 11.
That kind of convenience makes it so much easier for consumers rapidly engaging in a multi-device, multiple-service, cross platform digital existence. This sync extends across to Apple’s Macs, of course.
Reason #3: Service
Apple’s customer service and support sets the bar. Not only has the company been known to quietly (if not consistently) help customers even when they have problems that emerge outside warranty, but it also works to make help easy to find, accessible and relevant.
There are lots of signs to evidence these claims: Not only do the company’s in-store Genius Bars offer free expert help, but it offers help and advice (including personal one-to-one sessions) to new users picking up any of its products. If something does go wrong, you’ll usually find effective support at the end of an online chat, in store or over the phone.
This kind of customer support gets noticed. Customers do talk to each other, and word spreads outside of the Apple bubble — and that message is not missed by any Android users who may have encountered problems securing effective help from their device manufacturers, as I’ve heard is sometimes the case.
The three reasons given above come from a Creative Strategies report from Tim Bajarin. One more thing in his report? He thinks around 30 percent of Android users are thinking of switching to an iPhone despite this week’s nonsense from Consumer Reports (no link deserved).
Are you switching to iPhone? Take a look at The Android-to-iPhone switchers guide to help guide your journey.
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