Wed. May 22nd, 2019

Hey Google, why did you kill off Allo, one of the best messaging app you made in years?

Julian Chokkattu/Digital Developments

It was the primary Google Assistant-enabled product. It was suppose to be the messaging app from Google to lastly take off. And, it was a lot enjoyable to make use of.

I’m speaking about Allo, the messaging app Google launched in September 2016. I used to be capable of strive it out earlier than it went public, and located the app playful, the design to be clear, and helpful, because of Allo’s in-app entry to Google Assistant. You can make emojis out of your likeness and customise them, and you possibly can ship massive or tiny messages to evoke tone in conversations. These and plenty of different causes have been sufficient for me to persuade everybody in my life — my girlfriend, buddies, and siblings — to change to Allo (they usually did). And since then, all of us have been utilizing it to speak with one another.

However then, on March 13, 2019, Google pulled the plug and the enjoyable ended. Allo is now formally useless, becoming a member of quite a few apps in Google app heaven.

So, why would Google shut down what I consider is its greatest messaging app in years? Whereas Google has been identified to discontinue apps and providers which can be not viable, Allo’s following was small and Google has one other technique for messaging apps. Nonetheless, killing off an app that I really like — and received others to like — stings.

You employ Allo?

Julian Chokkattu/Digital Developments

It’s troublesome asking somebody to change to a brand new messaging app; folks like what they know. It’s an issue Google’s been coping with for years because it tries to draw customers from Fb Messenger and WhatsApp — with six or extra messaging providers — to create an Apple iMessage-equivalent for Android. However the writing was on the wall nicely earlier than Google introduced it might shut down Allo — the app simply by no means pulled sufficient folks to make use of it.

However I had been capable of persuade just a few folks I discuss to — those I converse with probably the most — into utilizing Google’s app as an alternative of Fb Messenger. Was I desperately trying to find an alternate? Sure, I used to be ticked-off by the adverts in Fb Messenger, and the large push into Snapchat-like Tales — which I don’t take care of — didn’t assist. And on the time, Messenger’s design left a lot to be desired (the brand new redesign is nice, particularly with darkish mode, however adverts are nonetheless current and really annoying).

Had been my family and friends purely indulging me? Most likely. However over a brief time frame, they have been completely having fun with a lot of Allo’s marquee options, like asking Google Assistant questions in the course of conversations, enlarging or miniaturizing messages for comedic or dramatic impact, and sending selfie stickers for enjoyable. Our most used function on the app was the flexibility to shortly create and ship GIFs with simply the faucet of a button — it was such a straightforward option to share a snippet of our lives.

“You employ Allo?” It wasn’t unusual to get snarky remarks like that when folks noticed me utilizing the app. However these options all made it a pleasure to make use of, after which got here the online app, which lastly helped Allo get its wings off the bottom (let’s be sincere, the online app ought to have arrived on launch day).

Enamored by an app

As somebody who continuously swaps telephones for a residing, Allo was the one app that wanted particular consideration. I had to ensure I backed up my conversations to Google Drive, earlier than swapping SIMs and activating Allo on the brand new cellphone (your account was tied to the system), all to ensure my chats have been restored. I’ve solely wanted to do that with Allo, as nearly each different app mechanically carried my conversations over with no problem. However, it was price the additional effort.

I’m a little bit stunned at how disenchanted and unhappy I really feel about not having the ability to use Allo once more. Properly-designed apps that provide real worth can maintain emotional weight, and I haven’t discovered an alternate messaging app that has me as enamored as Allo did. At its core, the options talked about above are what made me worth it in excessive regard.

It’s an analogous story with Google’s Inbox by Gmail app, which can also be shutting down this month. I’ve been utilizing Inbox as my default e-mail app since 2015, and its core options are what saved me so hooked up to it. You may set location-based reminders; the app bundles emails to make e-mail extra visible (e.g. “Journey to Lisbon”); you may snooze emails for one more time or place. A number of of those options at the moment are baked into Gmail, and there are rumors Google is testing different Inbox options in Gmail for Android. I’ve already transitioned to utilizing Gmail full time, largely as a result of I’m proud of the app’s redesign, and since I’m hoping all of the options I liked in Inbox will quickly make its option to Gmail. However that isn’t so with Allo — the options I really like might not present up elsewhere.

It’s a great time to level out that the apps I appear hung up on are from Google; the corporate is infamous for shutting down apps not too lengthy after they’re launched. I don’t have any animosity towards Google, however I ought to most likely have discovered my lesson by no means to get too hooked up to a Google app. This tweet most likely greatest describes how I really feel.

I'll always remember you, one of the best messaging app. #googleallo

— David Damián (@ddg284) March 14, 2019

Allo, goodbye


My pals, household, and I at the moment are utilizing Android Messages, the default texting app on most Android telephones. It’s not as enjoyable or quirky as Allo. I additionally maintain attempting to make my messages bigger in conversations, solely to be disenchanted it’s not a function. I just like the app’s minimal design, although, and I’m holding on to some hope as Google stated it’s “working to carry your favourite options to the Messages app.”

Google’s messaging technique now revolves round Chat, a brand new messaging protocol (Wealthy Communication Companies) baked into Android Messages. It can carry options you’ll sometimes discover in instant-messaging apps like Fb Messenger and Allo to conventional texting, like learn receipts, the flexibility to ship high-quality photographs, typing indicators, and extra. However Google’s Chat requires help from all of the carriers, to ensure that options to work seamlessly for everybody. It might take a while earlier than Android Messages turns into as feature-rich as Allo.

However I’ll simply have to attend. And within the meantime, it’s time to uninstall Allo. Earlier than I do, listed here are just a few snippets of opinions for the app on the Google Play Retailer. I don’t know the way truthful a few of these notes are, nevertheless it does sound like I’m not within the minority.

“From the resurrection of the blob, to the large textual content and emoji system, and an unbeatable incognito message system … this app really did every part proper.” — MorrowTomorrow 8089

“My [girlfriend] and I used it to speak for complete 2 years. She proposed me on Allo. We each liked it. Making the emoji/textual content large or small. Sending small GIFs of our personal (small circle). Telling the Assistant to cite us about love each evening earlier than sleeping inside our chats. Asking something to the Assistant contained in the chat. The information updates and every day info from Google Assistant. We’ll certainly miss all.” — Prathmesh Barge

“I’m terribly disenchanted that it is going to be discontinued, and my solely hope is that Google’s messaging app takes on a number of what Allo did for me.” — Marc-André Choquette

“Misplaced religion in Google … This app had been completely excellent. My spouse makes use of an iPhone and she or he and I completely use this app to speak together with Duo.” — Ryan Mason

“That is completely my fav option to message. i’m gonna be so heartbroken when it will get torn asunder!” — A Google consumer

“I really like Allo. Whereas it took quite a bit to persuade folks to leap on it, as soon as they did they instantly love the options built-in.” — Marcos Soler

The views expressed listed here are solely these of the creator and don’t mirror the beliefs of Digital Developments.

Leave a Reply

Your email address will not be published. Required fields are marked *