UX boils down to understanding your users, and it’s not surprising that top brands take it seriously. Your target users should be able to get information easily. More so, your mobile app must work seamlessly across different platforms and screen sizes.
Offering something less than excellent will affect your bottom line. The good thing is that all these issues can be fixed, and your website or mobile app may not need a complete redesign. Here are the six signs that your UX experience is below par.
- Insufficient information
Information such as your location, phone number, and email address should be visible on your pages. Besides, make sure that you place your contact form and links to your social media pages strategically.
Most online visitors will end up abandoning cart and moving to your competitors because they can’t reach you. This, will, in turn, affect your UX.
- Complex design
Placing too many links, icons, animations, and other elements will only make your mobile app or website complicated. Even though developers are leveraging sophisticated tools and techniques to build apps, nothing beats having a simple design.
The best apps have simple UI which makes it easier for them to work perfectly across different platforms. Revamp your app if the existing design is far from being simple.
Focusing on usability is the key to converting visitors to loyal customers. Don’t make it daunting for your visitors to find important information.
- No feedback system
Your target audience should receive feedback hassle-free once they take an action or need to monitor their progress. They will leave your website never to return if there’s no effective feedback system. It’s enough to have a system to receive feedback.
Endeavor to work on them even if they are negative. You can learn a lot and improve your product with users’ feedback.
- Not mobile-friendly and responsive
It’s no longer news that the majority of today’s users rely more on their mobile devices than PCs. Online visitors often find it difficult to trust websites that are not mobile-friendly.
Unlike many design trends that tend to fizzle out in no time, responsive design is here to stay. It has remained a fundamental aspect of every successful mobile app or website in this era.
Louisville UX design experts will help you prioritize a mobile-first design if you want to scale faster and boost your ROI.
- Relying on stock photos
Each design element you use on your website or mobile app usually speaks volumes. Photos are not an exception, and it’s important to avoid stock photos, especially generic ones. This is because they will only pass a wrong message to your audience.
You won’t spend a fortune to create your unique and relevant images.
- Unclear navigation
Complex navigation will discourage online visitors from exploring your website and taking specific actions. However, offering intuitive navigation is important for lowering your website’s bounce rate and improving engagement.
In case you’re planning to use animations, ensure that they are minimal. Asides from that, they should not slow down your site or distract your audience.